Instagram engagement rate calculator
Enter the numbers from your last 9–12 posts. Averages give a truer picture than a single post.
Add saves and shares
Only you can see these, in Instagram Insights. Adding them gives a fuller interaction rate alongside the public one.
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- Follower tier
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- Interactions per post
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- With saves and shares
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- Sponsored post range
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Rate range is a starting point based on audience size and engagement. Niche, content format, licensing and exclusivity move it a long way in both directions.